Wednesday, February 08, 2006

a name worths a million... and takes a million

i remember the day when the three of us met to decide upon the name of our company. after some hours, several, we decided upon trade works.

too bad there are some other tens of people in the world who thought about it. and several companies around the world, with the same name. and no free domain for trade works on the internet.

until we get back to the name, i want to share an experience we had on creating a name for another business me and gabi are in.

december 2005 - we called it career works.
january 2006 - career works was not good enough anymore. we called it divelop.
february 2006 - today. divelop is so taken. we called it DeCariere.

also today i shown the logo idea to o good friend of mine. "a product for dentists?" he asked.
romanian will know why. :o)

still, we decided to go on with DeCariere, despite the funny meaning it might take. we decided to transform this in a big advantage: we're also funny. :o)

anyways, creating a name for your business is so much harder that you could expect.
to make it at least a little easier, we suggest http://igorinternational.com. and do download the pdf file. it helps!

well... another tough night ahead for the young entrepreneurs!
"is DeCariere good enough?"
"and what about Trade Works?"

nighty night...


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